BBB: Tips For a Successful Black Friday

Black Friday is the single busiest shopping day of the year. Some retailers even offer “doorbusters” that begin shortly after Thanksgiving dinner. Undeterred by the lines and crowds, millions of consumers get excited to nab unbeatable deals on the hottest new toys and popular electronics. According to the National Retail Federation, in 2018 consumers spent an average of $313.29 on gifts and other holiday items over the five-day period between Thanksgiving and Cyber Monday. The most popular items are apparel, toys, books and video games.

Better Business Bureau (BBB) offers these tips to make your Black Friday shopping experience productive…and maybe even enjoyable:

Make the most of Black Friday deals. Consumers can start with a list of items they are looking for and use sale flyers and promotions to determine which store has the best price. Consumers may want to decide ahead of time how much they can afford to spend…and stick to it!

Read the fine print. Some retailers may offer an additional percentage off of a purchase but this might exclude certain deals or items such as “doorbusters.” Also, be cautious of companies that boast a high percentage off; the item may be “75% off” but the original price could be inflated.

Plan your approach. In many cases, consumers no longer have to wait to see what deals will be offered on Black Friday. Retailers now release their Black Friday flyers weeks ahead of time so consumers can plan out their shopping spree. They can make a map of any stores they plan to visit and what items are at which store. Some retailers only honor sale ads during a certain time frame, or on certain days and could limit the amount of deeply discounted items purchased.

Sign-up for email alerts. Many stores release their best Black Friday deals and exclusive coupons to people who have subscribed to their emails. Sign up before the holiday season but be careful of providing too much personal information, in order to receive such alerts.

Do your research. Read product reviews on extremely discounted items. It could be a cheaper model or brand advertised and not what one initially thinks they are getting. As consumers look through sales flyers and ads, check BBB.org for Business Profiles on the store or shop they want to visit and read what other customers have experienced.

Know the return policy and warranty information. Be sure to find out information about returns, exchanges, repairs and warranties and provide these to the person who will receive the gift. Receipts are an easy way for recipients to return or exchange a gift if it’s not just right, however, make sure the item is able to be returned before purchasing. Visit BBB.org to look up a business, file a complaint, write a customer review, report a scam, read tips, follow us on social media and more! If you see a deceitful ad, report it to BBB AdTruth

 

Reprinted by permission of the Better Business Bureau, © 2019.