BBB Offers Small Businesses Tips to Thrive During National Small Business Week

National Small Business Week begins Sunday, May 5 and continues throughout the week. This special week celebrates the entrepreneurial spirit and the contribution small businesses make on a daily basis. According to the Small Business Administration (SBA) there are 28 million small businesses in the United States (US), which accounts for 99.7 percent of all US firms. 95 percent of Better Business Bureau Serving Pacific Southwest’s 19,400 Accredited Businesses, are small businesses.

“Since 1963, The President of the United States has issued a proclamation announcing National Small Business Week, recognizing the critical contributions of America’s entrepreneurs and small business owners. It is key to keep celebrations like Small Business Week growing to successfully create and build a small business friendly environment. As a small business owner, this week is a great opportunity to promote their business,” says Michael Sedio, COO & General Counsel of Better Business Bureau PacSW.

The BBB offers business tips to benefit during this national celebration:

Jump on board with SBA branding. The National Small Business Week brand is well known, so businesses may wish to incorporate it into their promotional materials: include their company’s logo along with the SBA’s to show their participation. Use hashtags such as #smallbusinessweek to stay engaged with consumers and gain visibility. Utilizing tools like LinkedIn, can contribute to discussions and building one’s brand as a leading small business.

Collaborate with other small businesses: Competition plays a big role in business but there is also room for collaboration. A thriving community of leaders and entrepreneurs from local, small businesses creates a great opportunity for cross-promotional marketing strategies that will help attract customers.

Week-long promotional outreach: Discounts, free trials and deals are all great marketing pushes that should be part of promoting a small business. It is also an excellent time to express gratitude for loyal customers, offer promotions which will get people through the door and reinforce loyalty to small businesses in the community.

While BBB fully supports small businesses, the organization also knows consumers need to trust a business before they hand over their hard-earned money. This means a business needs to provide a great experience so consumers will be more likely to return and recommend it to others. Overall, a great customer experience will lend itself to ensuring good, ethical businesses remain open.

BBB suggests these business tips to create a community where consumers and businesses can trust each other and create customer loyalty:

Start with transparency. Being honest up front about products, services, terms and conditions, warranties, etc. can help avoid questions later.

Advertise Honestly. Adhere to established standards of advertising and selling.

Be Responsive. Address marketplace disputes quickly, professionally and in good faith. Customers will appreciate when issues are addressed promptly.

Show respect and be humble. Remember, without customers, there would be no business.

Request customer reviews. Strike while the iron is hot and ask customers to leave a positive review.