Selling Your Home for Quick Cash? Not so Fast!

If you own a home, you may have received offers or seen advertisements promising to buy it quickly and for cash. Selling a home is a time-consuming process, and the promise of a quick close is tempting. However, it’s important to understand the difference between selling your home to a traditional buyer and making a deal with a home investor, sometimes called an opportunity investor. Better Business Bureau Serving the Pacific Southwest (BBB) shares these quick tips to stay safe and informed, with the full article on our website.


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Professional home investors make offers to sellers who are willing to sacrifice profit in exchange for a faster and simpler sale process. In recent years, iBuyers have emerged too – internet companies who use algorithms and proprietary valuation data to make no-obligation, all-cash offers to sellers. BBB recommends the following tips to help you find the right kind of buyer for your home and avoid getting scammed.

 

What to Consider Before Selling Your Home to a Home Investor

  • Think about your time constraints. With traditional home sales, buyers can require a 45-day escrow period, but home investors can usually close in a month or less and iBuyers can give homeowners a tentative offer within 24 to 48 hours and close in as little as a week.
  • Determine how much profit you need to make. The biggest con of working with a home investor or iBuyer is that you will almost always get a lower offer than you would from a traditional buyer. Traditional buyers may be willing to pay even more than market value for a home they’ve fallen in love with, while home investors are buying your home solely as an investment.
  • Factor in prep work. When marketing your home to traditional buyers, you’ll need to do a fair amount of prep work. When you sell to an investor, you won’t need to invest time and money into this kind of prep-work.
  • Research investing companies before you do business with them. Always look up businesses on org before you share personal information or agree to services with them.
  • Don’t fall victim to a home investor scam. Scammers prey on a seller’s desire to make a quick sale by offering deals that seem too good to be true. Ask plenty of questions and don’t settle for vague answers. Never give money to an investor before the closing date. Complete all transactions through a closing or escrow agent and don’t let anyone pressure you into making payments “off the books.”
  • Consider your alternatives. If you aren’t pressed for time, consider working with a full-service brokerage. You can also think about renting your home for an amount that covers your mortgage payments or setting up a lease-to-own agreement.

For more information read BBB’s tips on hiring a real estate agent.

Value

BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions. Our innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. By working side by side with industry experts, we unite with a common goal. Become BBB Accredited and join our mission to create a community of trust.

More Information

For media inquiries, contact pr@bbbcommunity. Please allow a 24 hour courtesy for interview requests. For additional news stories, visit bbb.org/us/news. Published with permission from Better Business Bureau.

BBB: Valuing People Over Profit

BBB Business Tip:

Valuing people over profit means long-term success

Your employees are at the heart of your small business. Every day, they help support your company’s mission and do their part in building its success. However, the most important role your employees have is their role in your company culture. Corporate culture is essential to nearly every aspect of your business’s long-term success, from the quality of the talent you hire, to the loyalty of your customers.

According to a study by Duke University, more than 94% of executives stated that a distinct business culture is important to business success. The same study reported that 84% of employees and 83% of executives believed that engaged and motivated employees were the top factor that contributed to a company’s success. It’s well worth your time to invest in recruiting talented, driven employees who are committed to helping your business thrive and improving your company culture.

What is company culture?

Company culture is an overarching term that encompasses the collective beliefs, values, attitudes, and behaviors of a business. A company’s culture shows through the various interactions between employees and the decisions that they make daily.

To better understand what company culture entails, it’s helpful to break it down into key elements. Some of the most defining aspects of a business’s culture include the following:

  • Leadership style
  • Company mission
  • Goals
  • Expectations
  • Values and ethics

When all of these elements are in harmony, a business is often perceived to have a positive culture. Another common sign of excellent company culture is high employee engagement. Great employees who are eager to help out almost always belong to a culture that actively fosters their growth and success.

How a great company culture contributes to long-term success

If you’re determined to improve your company’s success in the long run, building a better company culture is a great place to start.

Some of the most significant long-term benefits of improving your company culture:

Better talent

When you’re intentional about improving your company culture, others will start paying attention. A business filled with enthusiastic, dedicated employees is sure to capture the attention of outsiders. Once they take note of your thriving community, they’ll naturally want to be a part of it as well. Getting potential job candidates to take an interest in your business is crucial. The more applicants you recruit, the greater chance you will attract highly talented workers to your company.

Higher employee retention

Not only does a better company culture attract more employees, but it also encourages them to stay loyal to your business. Research has shown that 63% of employees who were “always” or “usually” recognized at work considered themselves very unlikely to seek a new job in the next 3-6 months. When you build a stronger company culture, you recognize your employees for what they do, making them less likely to leave your company.

Greater revenue

Better company culture will also help bring in more revenue in the long run. Businesses with highly engaged employees showed 21% more profitability, according to Gallup. These businesses thrive because their employees are happily going above and beyond to satisfy their customers. Additionally, satisfied customers are more likely to recommend your business to friends and family, which directly boosts revenue.

Increased productivity

Your employees benefit directly from their environment. If you create a company culture that supports your workers’ goals, they will be eager to put more effort into their work. Likewise, happy employees tend to show up on time and take fewer days off — engaged employees result in a 40% reduction in absenteeism. The more employees show up every day and give it their all, the higher your daily output will be.

Better reputation

Customers make many of their decisions based on the way they perceive a company. If your business’s culture is strong enough to convince buyers to invest in your products or services, you’ll have a higher chance of earning a positive reputation. This reputation is essential to attracting more customers who can spread the word about your business. Also, you’ll likely see a more significant number of job candidates taking an interest in your organization if you put the work into improving your company culture.

Nourish your business’s success with a better company culture

The long-term success of your business is highly dependent on its culture. By fostering a more supportive work environment for all of your employees, you can help your company grow in many ways. Not only will you have a greater likelihood of attracting the right candidates, but you’ll also attract the interest of new customers. Each of these positive effects can improve your business’s reputation and increase your profit in the long run.

BBB of Southern Piedmont and Western N.C. contributed this article.

Value

BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions. Our innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. By working side by side with industry experts, we unite with a common goal. Become BBB Accredited and join our mission to create a community of trust.

More Information

For media inquiries, contact pr@bbbcommunity. Please allow a 24 hour courtesy for interview requests. For additional news stories, visit bbb.org/us/news. Published with permission from Better Business Bureau.

BBB Business Tip: Emerging trends local businesses need to consider

Many local businesses struggled through 2020 and are ready to take on 2021 with a fresh start. While some trends feel like they come and go, the ones that stay can help you identify new and effective business strategies to ensure your company thrives. Better Business Bureau Serving the Pacific Southwest (BBB) shares the following tips for emerging trends that will be important for small businesses. Read the complete article at bbb.org.

1. Mobile marketing

Nearly everyone has a smartphone, so you should attempt to reach your customers through their mobile devices. Rather than only communicating through email, send text messages or even create an app. Check out BBB Pacific Southwest’s digital marketing tips and business management system THRIVe, to learn how to make your company stand out online.

2. Online courses

Online courses have been surging in popularity, especially since people have been spending more time at home during the pandemic. Establish yourself as an expert in your field by creating an online course. Check out BBB Pacific Southwest’s online events and webinars, and full playlist of educational content to get you started.

3. Data transparency

Be transparent about your data practices and ensure that you aren’t careless with your customers’ data. For more information on how to keep your data safe, read our BBB Business Tip: The top 5 cybersecurity practices every small business needs to do now.

4. Marketing to Generation Z

Over the next few years, Generation Z will start to make up more and more of your consumer base. Some important marketing considerations that matter to Generation Z are strong loyalty programs, quality products, diversity in advertising and socially responsible products.

5. Social media for customer support

Consumers want answers quickly, and look to using social media to connect with companies. When a young customer has a question or complaint, they can’t be bothered to write an email. BBB Pacific Southwest has a dedicated team monitoring our social media accounts and offers live chat on our website.

6. Gig economy

As your business expands, you may find that your employee base starts to look a little different. As a small business owner, the gig economy offers many opportunities. It’s much easier today to hire highly skilled people at reasonable rates for short-term contracts. If you need graphic design work, marketing assistance, or accounting help, you can simply contract the work out. Hiring contractors allows you to hire experienced people for a shorter time, learn from their expertise, and extend or cut the contract as you need.

Moving forward

Some trends come and go, but others become patterned behavior that stick around for years. It’s essential to keep an eye out for these new behaviors so you can make sure your business adapts to the changing marketplace.

One trend that will never go out of style is the value of consumer trust. Visit BBB.org/get-accredited to learn more about BBB Accreditation and how it can help your business.

BBB of Southern Piedmont and Western N.C. contributed this article.

 

About Better Business Bureau Serving the Pacific Southwest.

BBB Tip: Economic Impact Payments Are Coming Via Mailed Debit Cards

(Phoenix – January 26, 2021) – Many Americans have received their second stimulus check or Economic Impact Payments (EIP), either by direct deposit to their bank account or in the form of a mailed check, which is still ongoing. However, it was recently announced by the Department of the Treasury that debit cards are being sent by the IRS as part of the plan to deliver EIP payments as rapidly as possible.

Better Business Bureau Serving the Pacific Southwest (BBB) is urging consumers to take precautions when they receive these cards in the mail, as scams are still prevalent. BBB has received numerous calls from consumers to verify the validity of the cards they’ve received.

“I went to check my mail and found a VISA card and an explanation letter that claimed it was my stimulus payment,” shares Denise, a BBB team member. “Working for BBB, I am very well educated on what to look for to avoid potential scams which keeps me on guard, and I knew fake prepaid cards were popping up. I really thought it was a scam and was about to throw it away until my husband reminded me to check it out before I made any assumptions. After some research, we found out it was real, and one of the ways the IRS is sending people their stimulus money,” continues Denise.

Consumers who have not received payment should refer to the GetMyPayment site on IRS.gov for more information and remain vigilant to ensure that the card they receive is legitimate.

Tips on how to recognize a legitimate EIP card:
EIP Cards are being sent in a white envelope with the U.S. Department of the Treasury seal.
The Visa® name will appear on the front of the card; the back of the card has the name of the issuing bank, MetaBank®, N.A.
The welcome kit explains more about the EIP card. Please go to EIPcard.com for more information and to see a sample image of the card.

Once the card has been verified:
–  Activate the card by calling the number provided, setting a 4-digit PIN
–  Sign the card.
–  Keep the card in a safe place.
–  Do not share the information on the card with anyone.
–  Use the card anywhere Visa cards are accepted and/or get cash back at a retailer or ATM.

Note that most transactions are free, but certain uses could incur fees. For more questions, visit EIPcard.com/FAQ.

BBB warns that scammers may try to text, call or email you, trying to convince you to give up the card number or your personal information. Report any phishing or scam attempts to the IRS and file a report with BBB Scam Tracker to warn others not to fall for the scam.

Value
BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions. Our innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. By working side by side with industry experts, we unite with a common goal. Become BBB Accredited and join our mission to create a community of trust.

More Information
For media inquiries, contact pr@bbbcommunity. Please allow a 24 hour courtesy for interview requests. For additional news stories, visit bbb.org/us/news.

Reprinted by permission of the Better Business Bureau, © 2021.